Of course what is really missing from the equation in order curtail hostility, cruelty and abuse, is courageous sense of fair play that is ultimately so dangerous to any petty authoritarian power.
Hence, instead, such willful dereliction and neglect in the face of such divisive constant petty strife, the incessant demand for compliance from the most oppressed, but never simple justice and responsible democracy.
When planning out your guerrilla marketing tactics, do your research ahead of time make sure that you won’t be violating a solicitation law, that you don’t need a license/permit for what you’re doing, or that the venue doesn’t have any special policies.
Attracting more customers will not benefit your business if it is to the detriment of your relationships among the greater community.
The elements that make up a successful guerrilla marketing tactic can just as easily create negative experiences for your customers.
Inexpensive can be cheap; nontraditional can be disruptive; memorable can be offensive, and unexpected can be upsetting.
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In the words of Bonnie Wasmund “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” But it doesn't even have to be how you made them feel, but sentiment, emotion they may themselves associate with you in their own minds, and coerced, even traumatized, not only by whatever harm comes to them personally, but what they see happening to others, not only by how one is treated oneself, but the treatment of others as witnessed, heard of, or even darkly hinted at.
It also has chapters on “using astrology to pick up women” and “using the powers of the mind” and advises all the great old standbys like asking a woman to rub suntan oil on you at the beach– with that carpet of hair like on the cover? And for those guys who “are tired of the liberated American women who are so busy trying to be equal to men that they have forgotten how to be ‘real’ women” there’s a chapter on how to find an Asian mail order bride.
While guerrilla marketing for small business has many benefits, it also has its risks.