” Trying to stay positive here, but don’t make a quote your whole entire profile.
Such is the case with Cosmopolitan and TV Land’s hit series “Younger.” The multi-platform campaign running from October through December includes print, digital and on-air elements.
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Julie was a very early adopter of online dating and was on the Internet before people even knew there was an Internet.
Hearst’s Consumer Marketing division collaborates frequently with the Cosmopolitan team on ideas that extend the brand experience beyond the page.
In this case, the magazine’s editors were already producing a “Younger” cast shoot, which we saw as an opportunity for a larger partnership.
With over two decades of experience, she coaches singles from college-age to the large population of baby-boomers who are looking for a chance at true love.
The ability to come up with whip-smart double entendres on the spot (actually so useful in so many situations, IMO). These are the symptoms of dating-app addiction, a disease that affects millions of Tinder/Bumble/Hinge/ Farmers Only users across the globe.
Among the highlights: a two-part guide to modern dating in the November and December issues of Cosmo’s print edition, as well as a Facebook Live coverage from both inside the “Younger” fashion closet and from the red carpet of its September 28 season premiere.
Perhaps the biggest score for Cosmo is a series of 30-second, co-branded tune-ins throughout October, which encourage viewers to check out the “Younger” cast in Cosmo.
Here, both sides share some details on how the partnership came to be and what role each has played so far in its success.
Michelle Spinale, VP, Consumer Engagement & Consumer Marketing, Hearst min: How did Cosmo’s partnership with TV Land come about?